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The 20 Best Masters in Marketing Degrees Online

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Highly qualified marketers and marketing leaders are required in nearly every industry. While a bachelors degree in marketing prepares many students for product management, copy writing, advertising, or new media marketing positions, many organizations prefer the upper reaches of their marketing teams to hold advanced degrees. Plus, in the hydra-headed and ever evolving world of marketing, it’s always nice to get some help specializing. Whether you’re looking for a traditional business degree with an extra course or two in marketing theory, or an intensive masters in digital marketing, we’ve got a number of great options below. And–better yet–they’re all online!

For this ranking we considered over 100 online masters programs with emphases in marketing and narrowed them down to the 20 “best.”

Methodology:

  • Student Services (1/3): ranking based on the incorporation of diverse learning technologies that enable a learning experience commensurate with the experience of traditional learners. Career guidance, an online library, tutoring, financial aid, advisors, interaction with peers, student clubs.
  • Student Outcomes (1/3): the percentage of matriculating first year students who graduate in 150% of the estimated total program length.
  • Affordability (1/3): the estimated tuition per credit hour for attendance.

1. West Texas A&M University

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West Texas A&M University offers a 37 credit hour fully online Masters in Business Administration degree with a concentration in Marketing. Core courses are identical to other MBA offerings from the school, and requre 28 credit hours (7 courses). The remaining nine credits are comprised of marketing courses. Courses are offered on a two year rotation, or roughly the period required for program completion. Student services at West Texas A&M ranked 8th highest of programs surveyed, meaning support services are commensurate with traditional program offerings. 84% of first year matriculating students choose to return to West Texas A&M for year two. Currently tuition per credit hour is $365, making the program the fourth most affordable of those surveyed.

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  • Estimated Tuition: $365/credit
  • Student Services: 76/100
  • Student Outcomes: 84/100

2. University of Wisconsin — Whitewater

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The University of Wisconsin at Whitewater offers a fully online Masters in Business Administration with an emphasis area in marketing. The entire course of study requires 32 credit hours, comprised of two or three credit courses. There are currently eight emphasis areas in total, or which students may take more than one. Emphasis areas require 10-12 extra credit hours. For greater flexibility, students may mix and match on-campus and online courses if they’re close enough to campus to partake. Currently 97% of matriculating first year students decide to return their second year to UW Whitewater, a metric ranked fifth of schools surveyed. Estimated tuition per credit hour is currrently $628, the 25th most affordable program of those surveyed.

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  • Estimated Tuition: $628/credit
  • Student Services: 68/100
  • Student Outcomes: 97/100

3. Walsh University

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Walsh University offers an online Masters in Business Administration degree with four specializations, including marketing. Courses may be taken on-campus, online, or both, and are offered in accelerated 8-week formats for greater flexibility for students. Of programs surveyed, Walsh University ranked sixth for student services, a ranking detailing a level of student support commensurate with traditional on-campus programs. 90% of matriculating first year students choose to return at Walsh University, ranking the program 14th of schools surveyed for this metric. Estimated tuition per credit hour is currently $645.

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  • Estimated Tuition: $645/credit
  • Student Services: 83/100
  • Student Outcomes: 90/100

4. University of Massachusetts – Amherst

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The University of Massachusetts at Amherst (Isenberg School of Business) offers a fully online Masters in Business Administration degree offering five specializations, including one in marketing. The program is noted for flexibility and even allows students to take up to 6 credit hours while completing the application process. Marketing students must choose three of fourteen electives in marketing. Topics include web/new media based marketing, data analytics, and negotiation courses. 94% of matriculating first year students at Isenberg’s online MBA program choose to return for a second year, ranking the program 10th of programs surveyed. Current estimated tuition per credit hour is $825.

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  • Estimated Tuition: $825/credit
  • Student Services: 75/100
  • Student Outcomes: 94/100

5. Tennessee Technological University

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Tennessee Technological University offers a fully online Masters in Business Administration degree with six concentrations including marketing. The 30 credit hour program is comprised of a 21 credit hour core and a 9 credit hour concentration. Classes are three credits each and the entire program may be completed in as little as 2 years. Of programs surveyed Tennessee Tech ranked 7th for student services, showing a level of student services online that is commensurate with the student service offerings on campus. 94% of matriculating first year students choose to return for their second year. Current estimated tuition per credit hour is set at $706.

  • Homepage
  • Estimated Tuition: $706/credit
  • Student Services: 77/100
  • Student Outcomes: 85/100

6. DeSales University

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DeSales University offers a fully online Masters in Business Administration program with nine concentrations including a marketing and self-designed option. Programs have four yearly start dates, including terms in the fall, winter, spring, and six-week terms in the summer. All degree options feature the same core courses built on a Christian curricular foundation. Focal points of all degrees include executive skill development, business ethics, and globalization. 90% of matriculating first year students choose to return to DeSales for their second year, while student services at DeSales are ranked 13th of programs surveyed. Estimated tuition per credit hour is $815.

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  • Estimated Tuition: $815/credit
  • Student Services: 70/100
  • Student Outcomes: 90/100

7. American Intercontinental University

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American Intercontinental University offers a fully online Masters in Business Administration program with eleven concentrations including a marketing option. An institution noted on both our Bachelors and Masters-level rankings, AIU is known for flexibility and offers their MBA program in a format that may be completed in as little as eleven months. Other flexibility-granting elements of the program include many start dates throughout the year, as well as intellipath, which offers students the chance to periodically be assessed for what they know, spending more time on what they don’t. Estimated tuition per credit hour at AIU is $585, the 19th most affordable program surveyed.

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  • Estimated Tuition: $582/credit
  • Student Services: 57/100
  • Student Outcomes: 85/100

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8. University of Alabama

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The University of Alabama’s Manderson Business School offers a fully online Masters in marketing, with a specialization in marketing analytics. While traditional marketing courses such as marketing project management and global market management ground the program, advanced coursework centers around fields crucial to modern marketing efforts such as data mining and analysis. A required elective and capstone project allow for students to focus on exactly what they want. The entire sequence requires 33 credit hours and may be completed in two years. 95% of matriculating first year students continue on to a second year at Alabama’s online graduate business programs. Estimated tuition per credit hour is $354, making the program the 3rd most affordable of those surveyed.

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  • Estimated Tuition: $354/credit
  • Student Services: 32/100
  • Student Outcomes: 95/100

9. California Lutheran University

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California Lutheran University offers a fully online Masters in Business Administration with six potential specializations including marketing. A number of start dates are available yearly, and courses are available in accelerated eight-week terms that allow for the degree to be completed in as little as a year. Marketing research is the only required course for the marketing specialization, with four of eight potential electives that must be chosen. 89% of matriculating first year students choose to return for their second year. Student services offered are commensurate with on-campus offerings, and ranked 17th of programs surveyed. Estimated per credit hour tuition is $785.

  • Homepage
  • Estimated Tuition: $785/credit
  • Student Services: 71/100
  • Student Outcomes: 89/100

10. Fort Hays State University

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Fort Hays State University offers a fully online Masters in Business Administration with ten concentrations, including a marketing option. The program requires 34 credit hours, as well as 12 for students who have not completed an undergraduate degree in business. Three courses are required for the marketing specialization, including marketing research, consumer behavior, and strategic electronic management. Courses are offered in the Spring, Fall and U terms. 83% of matriculating first year students choose to return for their second year at Fort Hays State. Currently estimated tuition per credit hour is $400.

  • Homepage
  • Estimated Tuition: $400/credit
  • Student Services: 54/100
  • Student Outcomes: 83/100

11. Concordia University Wisconsin

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Concordia University Wisconsin offers a fully online Masters in Business Administration with a marketing.. The program requires 39 credit hours for graduation. Admissions are uniquely flexible, requiring applicants to neither complete their GRE or GMAT, and allowing admitted students to start their coursework at any points (no pre-established starting dates). A capstone project is required at the end of the program, and can be used to both hone in on what students would like to focus on, and show their expertise. Students focusing in marketing must take their choice of five of seven marketing electives, including topics like strategic marketing, social media marketing strategy, and advertising management. Estimated tuition per credit hour is currently $662.

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  • Estimated Tuition: $662/credit
  • Student Services: 68/100
  • Student Outcomes: 85/100

12. Central Michigan University

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Central Michigan University offers a fully online Masters in Business Administration degree with a focus on marketing. Three courses are required for the marketing specialization, including voice of the customer, market and sales forecasting, and international marketing. Central Michigan ranked fourth of surveyed programs in terms of student services, meaning that support services are commensurate with traditional program offerings. 79% of matriculating first year students choose to return for their second year in the program. Estimated tuition per credit hour is currently $600 ranking the program 22nd of those surveyed.

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  • Estimated Tuition: $600/credit
  • Student Services: 87/100
  • Student Outcomes: 79/100

13. Saint Leo University

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Saint Leo University offers a fully online Masters in Business Administration degree with a focus on marketing. The degree requires students take 21 credit hours of core business courses, and 15 credit hours of marketing courses; a high marketing to business core courses ratio. Courses are accelerated and offered at a pace of 2 courses per eight week term. Marketing topics covered are wide ranging and include brand management, e-marketing, global marketing, and product development. 90% of matriculating students choose to return for a second year at Saint Leo University. Current estimated tuition per credit hour is $695

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  • Estimated Tuition: $695/credit
  • Student Services: 54/100
  • Student Outcomes: 90/100

14. Missouri University of Science and Technology

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Missouri University of Science and Technology offers a Masters in Business Administration degree with ten specializations, including marketing. 36 credit hours are required for graduation, and many students finish within two-three years. 21 credit hours are required for core courses, and 15 for marketing specialization courses, making the marketing to core course ratio high. A digital marketing certification is also available for students willing to take a few extra courses. The program is offered part time and formulate with working professionals and executives in mind. 91% of matriculating first year students choose to return for a second year. Estimated tuition per credit hour is $1195.

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  • Estimated Tuition: $1195/credit
  • Student Services: 70/100
  • Student Outcomes: 91/100

15. Fayetteville State University

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Fayetteville State University offers a fully online Masters in Business Administration with a concentration in marketing. The program of study requires 36 credit hours, 12 of which (four courses) are taken in the concentration area. Up to fifteen additional foundation credits may be required–in consultation with student advisors–for students who are not starting the degree with undergraduate business degrees. 78% of matriculating first year students choose to stay for a second year in the Fayetteville State program. The program’s student services score ranked in the top half of schools surveyed. Currently estimated tuition per credit hour is $402, making the program the sixth most affordable of those surveyed.

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  • Estimated Tuition: $402/credit
  • Student Services: 57/100
  • Student Outcomes: 78/100

16. Colorado Technical University

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Colorado Technical University offers a fully online Masters in Business Administration degree with a marketing concentration. The program requires 48 credit hours, including four marketing concentration courses: marketing research methods, international marketing, marketing in the digital age, and a management capstone. A variety of start dates are available throughout the year. Courses of study at Colorado Technical University are built for working professionals with flexibility in mind. 85% of matriculating first year students chose to return for their second year in the program. Student services offered by Colorado Technical University ranked in the top half of programs surveyed. Estimated tuition per credit hour for the program was $585.

  • Homepage
  • Estimated Tuition: $585/credit
  • Student Services: 53/100
  • Student Outcomes: 85/100

17. City University of Seattle

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The City University of Seattle offers a fully online Masters in Business Administration program with eleven concentrations, including one in global marketing. A language-assisted MBA option is also available. Currently three marketing concentration courses must be chosen out of a total of five marketing-centered courses. The course of study may be taken interchangeable with in-person and online offerings. Weekend intensives are also available to further accelerate learning opportunities. 78% of matriculating first year students choose to continue in their second year at City University of Seattle. City University of Seattle also boasts the top student services rank of programs surveyed, meaning that a wide range of student services are available in the university’s in-person offerings, and the same services are available in online programs. Current estimated tuition per credit hour is $665.

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  • Estimated Tuition: $665/credit
  • Student Services: 100/100
  • Student Outcomes: 78/100

18. DeVry University

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DeVry University’s Keller School of Management offers a fully online Masters in Business Administration with seventeen graduate concentrations, including one in marketing. 48 credit hour are required for graduation, including 12 in marketing. Courses are offered in 8-week accelerated segments, allowing students to take as few as one course per term. Many students finish their degrees in 2-3 years. 85% of matriculating first year students choose to return for their second year or study. Student services at DeVry’s online graduate business programs rank in the top half of programs surveyed. Estimated tuition per credit hour is $766.

  • Homepage
  • Estimated Tuition: $766/credit
  • Student Services: 57/100
  • Student Outcomes: 85/100

19. Bellevue University

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Bellevue University offers a fully online Masters of Science in Strategic Marketing degree. The program requires 36 credit hours to complete, and features a psychology and data-heavy program of study. Flexibility is paramount in Bellevue’s offerings, with a generous transfer policy and online specific support services. Though courses of study are cohort-based, allowing for a tight-knit group of students to proceed through their degree together. 84% of matriculating first year students choose to continue their education through Bellevue online. Estimated tuition per credit hour is $525, making the program the 12th most affordable of programs surveyed.

  • Homepage
  • Estimated Tuition: $525/credit
  • Student Services: 47/100
  • Student Outcomes: 84/100

20. Brandman University

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Brandman University offers a fully online Masters in Business Administration with a marketing focus. The course of study requires 36-48 credit hours of study, depending on waivers for foundational coursework granted to applicants. 12 credit hours of the total process are spent primarily learning about marketing, and include courses such as market research, new product development, advertising and promotion, and international marketing. 82% of matriculating first year students choose to continue their study after their first year at Brandman. Brandman also boasts a student services score in the top 50% of programs surveyed. Estimated per credit hour tuition is $610.

  • Homepage
  • Estimated Tuition: $610/credit
  • Student Services: 57/100
  • Student Outcomes: 82/100

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