By OCR Staff
April 2019
It can be argued that every job, every occupation, and every calling inherently contains elements of marketing. Conscientious employees, for instance, must always be considering how best to “sell” themselves or a particular product. If business and marketing are your fields of interest, you will be heartened to know that the Bureau of Labor Statistics predicts an increase of 9% in marketing jobs through 2026. Even more heartening is the fact that an advanced degree will significantly add to your yearly earnings. In 2017, the median annual wage for marketing managers with an MBA was $132,230 (BLS).
Marketers are employed in many industries, such as science, technology, manufacturing, finance, insurance, trade, and, of course, marketing agencies. You may find employment in brand agenting, marketing analytics, marketing research, product development, or sales and management.
Not everyone, however, can leave work and family responsibilities behind to pursue a master’s degree. An online MBA with a focus in marketing or an MS in marketing is often the perfect answer, allowing you to work at your own pace and at your own schedule. Online courses are taught by the same faculty as traditional classes, and the resultant degree will look exactly the same.
Below you will find helpful reviews of online MBAs and MSs in Marketing offered by the best business schools in the country for 2019.
This list of best online master’s degrees in marketing for 2019 sets its criteria based on weighted categories: USNEWS ranking, PAYSCALE rating, per hour tuition rate, and AACSB accreditation.
US News and World Report Ranking
-
- Top 10 – 5 points
- Top 35 – 4 points
- Top 60 – 3 points
- Top 85 – 2 points
- Top 100 – 1 point
Hourly tuition rate
-
- Under $500 – 5 points
- Under $750 – 4 points
- Under $1,000 – 3 points
- Under $1,200 – 2 points
- Under $1,500 – 1 point
Payscale.com Salary Report Ranking
-
- Top 250 – 5 points
- Top 500 – 4 points
- Top 750 – 3 points
- Top 1000 – 2 points
- Top 1500 – 1 point
Special Awards
-
- Regional accreditation – 5 points
- Digital students charged lower rate than traditional students – 3 points
In the event of a tie in points, the school with the lower net price appears higher in the ranking
Tuition and enrollment data was sourced from College Navigator.
#19 – Carnegie Mellon University
Pittsburgh, Pennsylvania
MBA with a Marketing Concentration Online
US News Ranking: not in top 100
Payscale Ranking: 322
Points: 9
Website
Carnegie Mellon University has a 36 credit, online master of business administration with a marketing concentration degree. The MBA, according to the program’s website, “prepares students to be the next generation of leaders at the intersection of business, technology, and analytics.” The cost per credit hour is $2,063. To apply, submit GRE or GMAT scores, letters of recommendation, an essay, and an application fee of $200. Courses for Carnegie Mellon University’s online MBA with a marketing concentration degree are taught in four 6.5 week “mini-semesters” each academic year. The school receives accreditation from the AACSB.
#18 – Pepperdine University
Malibu, California
MBA with a Concentration in Marketing Online
US News Ranking: not in top 100
Payscale Ranking: 213
Points:10
Website
Pepperdine University offers a 52 credit hour, online master of business administration with a concentration in marketing degree. As you utilize applied-learning concepts, you have the opportunity to work with top brands like Disney, Starbucks, and Warner Bros. Two weekend-long, campus residency experiences are mandated. For each credit hour, Pepperdine University asks for $1,670.This online MBA with a concentration in marketing degree receives accreditation from AACSB. The admissions process requires seven years of full-time, professional work experience, transcripts, personal statement, two letters of recommendation, and a $100 application fee.
#17 – Washington State University
Pullman, Washington
MBA with a Marketing Concentration Online
US News Ranking: not in top 100
Payscale Ranking: 252
Points: 10
Website
Washington State University offers a 36 credit hour master of business administration with a marketing concentration degree that is entirely online. The school’s Carson College of Business has more than 20 years of experience conducting online programs. Three capstone projects mark the degree’s final coursework. The charge for each credit hour is $1,233. To apply, submit the following: transcripts; full time, professional work experience of five or more years; GRE/GMAT scores (waivers available); three letters of recommendation; personal interview; and $75 fee. The online MBA with a marketing concentration degree at Washington State University receives accreditation from AACSB.
#16 – University of Wisconsin Whitewater
Whitewater, Wisconsin
MBA with Marketing Emphasis Online
US News Ranking: not in top 100
Payscale Ranking: 658
Points: 10
Website
The University of Wisconsin Whitewater has an online master of business administration with marketing emphasis degree. The program is 36 credit hours, and the non-resident charge for each unit is $1,058.90. More than 40 electives are offered, within eleven different emphases, including supply chain management, environmental safety and health, and information technology management. The application process to the University of Wisconsin Whitewater’s online MBA with marketing emphasis degree program requires transcripts, GRE/GMAT scores, letters of recommendation, goals statement, personal interview, and a $56 fee.
#15 – Saint Leo University
Saint Leo, Florida
MBA with a Marketing Concentration Online
US News Ranking: not in top 100
Payscale Ranking: 1043
Points: 10
Website
Saint Leo University was Florida’s first Catholic university. The school takes pride in welcoming students of all faiths and in providing higher education to members of the military and their families worldwide through online programs. Saint Leo University’s 36 credit hour, online master of business administration with a marketing concentration degree has six starting dates through the year and costs $555 per credit hour. Admission to the online MBA with a marketing concentration degree requires an $80 fee, transcripts, resume showing at least two years of relevant, professional work experience, and two letters of recommendation.
#14 – Regent University
Virginia Beach, Virginia
MBA with a Concentration in Marketing Online
US News Ranking: 91
Payscale Ranking: 1228
Points: 11
Website
Regent University’s website posts the following motto: “Christian Leadership to Change the World.” The school offers an online master of business administration with a concentration in marketing degree that is a 42 credit hour program, and the charge for each credit hour is $650. The online admission process requires unofficial transcripts from an accredited undergraduate institution, professional resume, Administrative Questionnaire stating professional goals and interests, copy of a government-issued ID, and $50 application fee. Regent University believes that their MBA with a concentration in marketing “will optimize your communication skills and train you in ethical, strategic marketing tactics.”
#13 – Southern New Hampshire University
Hooksett, New Hampshire
Online MS in Marketing
US News Ranking: not in top 100
Payscale Ranking: 976
Points: 11
Website
The online master of science in marketing degree at Southern New Hampshire University has three concentrations: new media and communications; marketing research and analytics; and social media marketing. Offering two courses each 10-week term, the degree may be completed in 15 months. The 100% online program is 36 credit hours, and the charge per credit hour is $627. To apply to Southern New Hampshire University for their online MS in marketing degree, you will need to submit transcripts and a fee of $40. No GRE or GMAT scores are required. SNHU is a private, nonprofit institution and receives its accreditation from AACSB.
#12 – LeHigh University
Bethlehem, Pennsylvania
Online MBA with a Marketing Concentration
US News Ranking: not in top 100
Payscale Ranking: 27
Points: 12
Website
LeHigh University offers an online master of business administration with a marketing concentration degree. Pre-requisite courses are financial accounting, statistics, and principles of economics. The cost for the 36 credit hour program is $1,175 per credit hour and may be completed in three and a half years, either on-campus, online, or a combination of both. Admission to LeHigh University’s online MBA with a marketing concentration degree is on a rolling basis and requires submission of GRE/GMAT scores (waivers are available), transcripts, essay, resume, $75 application fee, and enrollment deposit. The school is accredited by the AACSB.
#11 – University of Arizona
Tucson, Arizona
MBA with a Concentration in Marketing Online
US News Ranking: not in top 100
Payscale Ranking: 282
Points: 12
Website
The University of Arizona has a 45 unit, online master of business administration with a concentration in marketing degree. Courses are offered in a carousel format, starting six times a year, consisting of 8-week sessions. The degree can be completed in 14 months to 4 years. Admission requires three years of professional work experience, GRE/GMAT scores (waivers are available), 3.0 minimum GPA, proficiency in mathematics to the calculus level, and a $65 application fee. The University of Arizona’s MBA with a concentration in marketing online asks for $1,000 for each credit hour. The school receives accreditation from AACSB.
#10 – University of New Hampshire
Hanover, New Hampshire
Online MBA with Marketing Specialization
US News Ranking: not in top 100
Payscale Ranking: 280
Points: 12
Website
The online master of business administration with marketing specialization degree at the University of New Hampshire is 100% online but may be a hybrid degree if you choose. There are seven electives, of which one must be an international course. The degree can be completed in two years but must be finished within three and a half. Application for the school’s online MBA with marketing specialization degree calls for transcripts, resume, personal statement, three letters of recommendation, GRE scores, and a fee of $65. The program is 48 credits, and the University of New Hampshire charges $910 per credit hour.
#9 – UMass Amherst
Amherst, Massachusetts
MBA with Marketing Option Online
US News Ranking: not in top 100
Payscale Ranking: 246
Points: 13
Website
University of Massachusetts Amherst’s online master of business administration with marketing option degree is a 37 credit hour program. You are invited to “Try a Class” by taking two classes before applying for the MBA or while your application is being processed. UMass Amherst MBA with marketing option is 100% online and costs $900 for each credit. A one-time matriculation fee of $507 is charged. Apply by submitting transcripts, GRE/GMAT scores (waivers available), two letters of recommendation, resume/CV, and a fee of $80. The school is accredited by the AACSB.
#8 – University of North Carolina
Chapel Hill, North Carolina
Online MBA with a Concentration in Marketing
US News Ranking: 4
Payscale Ranking: 300
Points: 14
Website
The University of North Carolina offers a 62-credit hour, online master of business administration with a concentration in marketing degree. The program’s leadership development includes executive coaching and one-on-one career guidance. Admission requires a resume, transcripts, two letters of recommendation, essays, GRE/GMAT scores, a webcam personal interview, and an application fee of $150. The University of North Carolina charges $1,884.02 for each credit hour of its online MBA with a concentration in marketing degree. The program is accredited by the AACSB.
#7 – University of Texas-Dallas
Dallas, Texas
Online MS in Marketing
US News Ranking: 7
Payscale Ranking: 291
Points: 14
Website
The University of Texas-Dallas offers an online master of science in marketing degree that is a 36 credit hour program. Five core courses are required, but there are more than 20 elective options. The charge for each credit hour is $1,673, with a special, reduced rate that is available to residents of Oklahoma. Admission to the UT Dallas online MS in marketing degree requires transcripts, resume, personal objectives statement, GRE/GMAT scores (waivers may be applied for), and a $100 application fee. The school is awarded accreditation by the AACSB.
#6 – Florida Institute of Technology
Melbourne, Florida
Online MBA in Marketing
US News Ranking: 73
Payscale Ranking: 204
Points: 14
Website
Florida Institute of Technology has a 36 credit hour, online master of business administration in marketing degree that stipulates seven courses from the core curriculum, four from specialization courses, and one capstone course. There are six starting dates throughout the year, with eight weeks per course and two years to complete the degree. Transcripts are required, but you do not need GRE/GMAT scores or an application fee. Florida Institute of Technology asks for $896 for each credit hour of their online MBA in marketing degree.
#5 – Indiana University Bloomington
Bloomington, Indiana
Online MS in Marketing
US News Ranking: 1
Payscale Ranking: 329
Points: 15
Website
Indiana University has an online master of science in marketing degree that is a 51 credit hour program. While you needn’t have an undergraduate degree in business, you must possess an understanding of three things: algebra, statistics, and the way that spreadsheets work. Indiana University asks for $1,330 for each credit hour of its online MS in marketing degree, which may be completed in 1-5 years. Applications require transcripts, GMAT/GRE scores, minimum two years relevant work experience, letter of recommendation, personal statement, and fee of $75. The school is accredited by AACSB.
#4 – Penn State University
University Park, Pennsylvania
MBA with a Concentration in Marketing Online
US News Ranking: 8
Payscale Ranking: 204
Points: 16
Website
Penn State University has an online master of business administration with a concentration in marketing degree. The 48 credit hour program asks for $1,185 for each credit hour. The application process calls for transcripts, GMAT/GRE scores, two letters of recommendation, resume, essay responses, an online interview, and a fee of $65. Coursework emphasizes teamwork, strategic leadership, and business strategies, all within a curriculum that covers many areas of business. The Penn State University online MBA with a concentration in marketing program receives accreditation from the AACSB.
#3 – St Joseph’s University
Philadelphia, Pennsylvania
MS in Marketing Online
US News Ranking: 30
Payscale Ranking: 178
Points: 19
Website
St Joseph’s University offers a 30-42 credit hour, online master of science in marketing degree with a focus on customer analytics and insights that is tailored for our era of big data. Coursework will include interactions with leaders in business, case studies based on real life, and authentic meetings of the mind with highly capable and engaged faculty. The charge for each credit hour is $1,075. Admission to the online MS in marketing program requires a transcript, two letters of recommendation, GMAT/GRE scores, resume, personal statement, and a $35 fee. St Joseph’s University receives accreditation from the AACSB.
#2 – The University of Massachusetts Lowell
Lowell, Massachusetts
Online MBA with Marketing Option
US News Ranking: 33
Payscale Ranking: 161
Points: 21
Website
The University of Massachusetts Lowell offers an online master of business administration with marketing option degree that is a 42 credit hour program. Seven core courses are required for this MBA, and they include operations management and strategy formation and implementation. Six courses comprise the required foundation, which you may have taken as an undergraduate. To apply, you need a minimum 3.0 GPA, statement of purpose, resume, letters of recommendation, GRE/GMAT scores (with waivers available), and a $50 fee. The cost per credit hour is $655. UMass Lowell’s online MBA with marketing option degree is accredited by AACSB.
#1 – University of Alabama
Tuscaloosa, Alabama
Online MS in Marketing
US News Ranking: 10
Payscale Ranking: 426
Points: 22
Website
The University of Alabama’s online master of science in marketing degree is a 30 credit hour program. The cost for each credit hour is a modest $394. For their online MS in marketing degree, the University of Alabama charges $394 per credit hour. Your coursework can be tailored to your individual career goals, and there is the option of a capstone project. To apply, you must submit transcripts showing a 3.0 minimum GPA, statement of purpose, GMAT/GRE scores, resume, and a fee of $65. The program is accredited by the AACSB.
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